About FOYA

FOYA exists to recognize and appreciate young founders contributing to the development of the African continent while creating sustainable jobs through entrepreneurship and inspiring others to start their own businesses.

The platform has developed into a convening agent for actors in the youthful entrepreneurship eco-system attracting and granting access to relevant investors, not-for-profit leaders and government officials to address everyday challenges and devise impactful lasting solutions.

FOYA Awards is an annual awards ceremony launched in November 2016. It was conceived to serve the strategic objective to retain, reward and recognize high quality SMEs.

FOYA exists to recognize and appreciate young founders developing our nations while creating jobs through entrepreneurship; and also motivate the ones who are yet to start their own businesses.

What makes FOYA unique is the impact it has on young entrepreneurs. Rather than awarding successful seasoned entrepreneurs, we award the young founders running startups.

The economic success of nations worldwide is the result of encouraging and rewarding the entrepreneurial instinct.

Entrepreneurs create employment opportunities not only for themselves but for others as well. Entrepreneurial activities may influence a country's economic performance by bringing new products, methods, and production processes to the market and by boosting productivity and competition more broadly.

After running in Kenya for three years, FOYA 2020 will mark a milestone as we expand the awards to include countries in East Africa; rebranding next year’s ceremony as FOYA2020EA.


A successful outcome will include:

● Greater awareness of FOYA Awards in the East African startup ecosystem

● Create beneficial relationships with key stakeholders either as sponsors or partners

● 90% Alumni (past winners and finalists) Awareness

● Implement a recognition and reward scheme beyond the current system

● Increase visibility of deserving SMEs to attract more clients and investors

● Build a knowledge network of best practice, allowing businesses to benchmark and improve performance using peer groups in their sectors

● Recognize business realities, helping businesses improve year on year with a user friendly platform that delivers results fast

Our Mission

Our mission is to recognise and award extraordinary young founders in Africa in different categories every year

Our Vision

Celebrate every young founder impacting our continent through entrepreneurship