Da’ T.R.U.T.H – Vet

Da’ T.R.U.T.H – Vet

Vet is the eighth solo album from Christian hip hop artist Da’ T.R.U.T.H., released on November 9, 2018.

Da’ T.R.U.T.H., from Philadelphia Pennsylvania, has great albums such as his debut album, The Moment of Truth and The Faith which won a 2007 Stellar Award in the “Rap/Hip Hop Gospel CD of the Year” category.

His fourth album, The Big Picture, was released in 2009 and features collaborations with Kirk Franklin, Trip Lee, and Tye Tribbett. This project hit No. 1 on the iTunes Christian & Gospel Chart on the day it came out, also reaching No. 1 on the CMTA R&B/Hip Hop Chart, No 2 on the Billboard Gospel chart, and No 4 on the Billboard Contemporary Christian chart during release week.

Da’ T.R.U.T.H. is therefore an elder musical statesman of sorts these days, a status that’s reflected in the title of his new EP that also kicks off an upcoming series. Short for “veteran,” Vet finds the lifer redefining his artistic priorities, taking the emphasis away from sales, streams and awards and turning it towards taking creative risks, and ultimately, straight up ministry.

It is a collection of insights from the veteran CHH rapper’s journey that he feels compelled to share with the world.

Themes of personal, professional and spiritual growth abound, as does the idea of leaving behind a “Legacy,” though perhaps the strongest point of appeal is Da’ T.R.U.T.H.’s widest examples of experimentation thus far in a respected career that dates back to the early 2000s. Though he never fully steers away from hip-hop, there are loads of acoustic guitars, chilled out beats and soulful flavors for an all-around mature sound that still manages to pack cross-generational appeal.

Sonically, it is refreshing, cohesive and as one of the executives from Sony said, “It is a breath of fresh air”. Musically, he is doing what veterans do and taking risks. However, they are risks which feel natural and honest. The Vet project has a unique and mature sound that will instantly connect well with young adults. There are moments on the album that are really simple and practical and others that are really deep but not too complex.

Da’ T.R.U.T.H. is owning his space as a wily veteran. On the album opener, “The Prologue” and “Long Time“, he reminds us of his experience in the game and gives a level of insight into where he’s been, what he’s been doing the past few years and where his focus lies at the moment. His wisdom and experience shine through on songs like “Everything” and “Brand New“, while his creativity as an artist is showcased on songs like “Would You Love Me?” featuring Greg Cox. His collaboration with Greg Cox and KJ Scriven (Tye Tribbett, Travis Greene…) seemed to have pulled out the best in him.

Things I love about this album are:

  • It’s only an 8 track album – Such condensed albums are good in that they do not get the content diluted with fillers;
  • The first song Prologue featuring Ahji – The way the instruments ie keys, trumpets etc are arranged in the song is pretty awesome. Listen for yourself here:

 

  • The last song Epilogue featuring Phil J – Where he talks about social media influences. Listen to the song here
  • If you are a fan of Da’ T.R.U.T.H., prepare for something fresh and if you have not listened to him in a while, then this is the album to return to.

 

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